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Directions is proud to announce
The addition of Seek

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About  Us

Independently recognized as one of the top business decision insight firms in the nation, Directions Research combines a highly experienced staff with a unique mix of innovative and proven approaches to answer pressing business issues.

Our clients value how we combine primary and connected data from various inputs to create a holistic picture and disseminate the story in an actionable format to move their business forward.

Directions excels in the areas of innovation and optimization, customer and brand experience, and strategic business intelligence across a wide range of industries.
Our Company
  • 152 Employees
  • Based in Cincinnati, OH
  • Founded in 1988
  • Owned by senior staff
Our People
  • Industry and category experts
  • Average 15+ years experience
  • Many with client-side experience
  • Consistent staff - 94% retention
Our Mission
  • Our mission is to form long-term business partnerships with our clients through:
  • Superior design, analysis, communication, and unsurpassed responsiveness

Our approach is CUSTOMIZED. Our tools and creativity are LIMITLESS.

At Directions, we believe you deserve to have research and analyses designed with your needs, situation and category in mind. While we have many proven tools to meet business needs, we don’t force “canned” products or “black boxes.” We offer flexible solutions that drive actionable insights.

Innovation is the key to success and it’s never been easy, but it’s getting harder. We know you need a supplier who can move quickly and is willing to go beyond traditional rigid approaches.

Every day, our seasoned researchers deliver solutions to help the world’s biggest brands innovate and optimize their offerings. So whether it’s a large scale testing system, an ad hoc project, or volumetrics we can help.

Innovation & Optimization

From idea creation to launch and beyond.

How consumers experience and interact with brands is quickly and drastically evolving. Thus, truly understanding consumers is more critical than ever.

From customer experience to brand tracking, we have sensitive tools that deliver meaningful insight to inform your strategy to win with current and potential customers. We bring the consumer to life for you so you can bring more to them.

Customer & Brand Experience

Evolving with today's consumers.

Our experienced Data Engineers combine industry leading marketing research know-how with modern data management tools to extract value from Connected Data.

We draw from operations research, direct-to-consumer modeling, web/social media analytics, point-of-sales/syndicated data to provide marketing focused predictive analytics.

When this knowledge is applied to Connected Data, stand back and watch the sparks fly!

Business Intelligence

Insight and connecting data to move your business forward.

Client  Testimonial

Based on an annual survey of research buyers conducted by Prevision and Inside Research, Directions continues to outperform the competition on all attributes, including on-time delivery, value, and relative cost.

What’s  New

Seek Joins Directions
Seek Joins Directions, Adding Empathy To Insight
December 3, 2018

Directions Research, Inc. announced today its acquisition of SEEK, an insights and innovation consultancy focused on connecting brands and humans through empathy. Together, the companies will provide clients a fully integrated, multi-approach solution set to address their business issues.

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Eric Schauble Joins Directions’ Healthcare Research Team
Eric Schauble Joins Directions’ Healthcare Research Team
July 24, 2018

Directions Research announced this week that Eric Schauble has joined the firm as Vice President, Client Service. Schauble will add depth to Directions’ already formidable healthcare research team with experience in medical devices, vision care, pharmaceuticals, and consumer health on both the client and supplier side.

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Directions Sharpens Technology Focus with Dedicated Group
Directions Sharpens Technology Focus with Dedicated Group
June 6, 2018

Directions Research announced today organizational changes to sharpen its focus on technology solutions. These solutions are being implemented to build an industry-leading flow of data through the organization, elevating Directions’ ability to deliver quality insights to clients at increasingly fast speeds.

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Directions expands CX practice as Howard Lax joins firm
Directions expands CX practice as Howard Lax joins firm
April 25, 2018

Directions Research is happy to announce that Howard Lax has joined the firm as Vice President, Customer Experience Practice Lead. In his new role, Howard will strengthen and expand Directions’ Customer Experience (CX) offerings across the clients and industry verticals it serves.

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Directions Research promotes Tim Laake to CMO
Directions Research promotes Tim Laake to CMO
March 14, 2018

Directions Research is pleased to announce the promotion of Tim Laake to Chief Marketing Officer. In this role, Tim will be responsible for all aspects of the Directions brand, from its digital footprint to speaking engagements at industry events.

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Foresight To Spot And Shape Commercial Ideas
March 9, 2018

Directions is pleased to announce the launch of CrowdSight™. Our new solution to test product ideas, positioning/messaging routes, taglines, names, pack designs, claims, ad ideas, and more.

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Enquirer Media Top Work Places 2017
June 11, 2017

Directions has been recognized as a 2017 Top Workplace by the Cincinnati Enquirer!

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Expanding Our Shopper Practice
December 1, 2016

Directions Research is pleased to announce that Beth Finn has joined the firm as Vice President, Shopper Practice Lead, Client Service.

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Introducing R2
Ratings and Rankings

Introducing AMO - Adaptive Marketing Optimizer
Conjoint Results without the Complexity and Costs
Introducing Menu IQ
Comprehensive Suite of Insight Solutions
Directions Research Announces New President
May 14, 2015

We are pleased to announce that Jim Lane has been elected the new President & Chief Marketing Officer of Directions. Jim, who is currently CMO, will be taking over for Randy Brooks who, after serving as Founder and President for the past 27 years, will assume the role as Chairman of the Board.

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Directions is an award-winning employer and one of the most respected names in the industry. This success is because our talented people make it happen. We attract, promote and reward people who have the passion to make a significant contribution to our clients and our firm.

We offer a highly competitive compensation package including bonus potential, medical/dental/life/disability insurance, 401(k) match, paid vacation and holiday benefit, and an energetic, supportive work environment. And we have been awarded numerous awards for being one of the top places to work and the healthiest employer.

View our current career opportunities


If unable to use online sources due to disability, please contact Human Resources 513-651-2990.


At Directions Research, we understand what it means to be a trusted, strategic partner. We take the obligation of protecting client confidential information such as product concepts, marketing plans, personally identifiable information (PII), and industry regulated data very seriously.

Contact  Us

We would love to hear from you no matter what the business or research challenge.


401 E. Court Street
Cincinnati, OH 45202-1379


100 S. Wacker Drive #325
Chicago, IL 60606


2911 Turtle Creek Boulevard #300
Dallas, TX 75219


6520 Airport Center Drive #200
Greensboro, NC 27409