Senior Research Analyst
Are you an experienced researcher that loves to put on both your analytical and creative hats - digging into the data AND visualizing insights? As a Senior Research Analyst, you'll get to work among like-minded colleagues and tap into both of these areas to create influence among some of the world's most recognized brands.
As a Senior Research Analyst, you'll get to work among like-minded colleagues and tap into both of these areas to create influence among some of the world's most recognized brands.
Directions offers a Work from Anywhere environment so working remotely and/or from the office is an option.
RESPONSIBILITIES:
- Develop actionable insights that address research objectives and business issues in a way that has impact in client organizations
- Combine survey data with business data to enhance/create research learnings. Consult with clients on application of research results to making business decisions
- Create client ready reports that tell a succinct, marketing-focused story, organized in an actionable way that is meaningful to end clients, utilizing advanced data visualization
- Effectively guide clients through report presentation adding insight and commentary on findings
- Demonstrate a high degree of leadership of the analytic process, from early planning through final deliverable, ensuring all critical touchpoints are reviewed and aligned for desired outcomes
EXPERIENCE & EDUCATION:
- Bachelor's Degree in relevant field (e.g., marketing, statistics, market research, business analytics) or equivalent experience in marketing insights environment
- 5-7 year minimum of experience in one or more of the following areas: market research analyst, marketing sciences or business analytics
- Healthcare sector experience a plus
SKILLS & COMPETENCIES:
- Strong understanding of business and marketing issues that research clients and their stakeholders face
- Solid understanding of complex marketing research techniques (such as multivariate) including the ability to run standard TURFs, correlations, etc.
- Solid understanding of clients' critical metrics (e.g. CRM, syndicated data) and clients' internal use of such data.
- Excellent knowledge of basic statistics, comfortable aggregating data and proficient in MS Office
- Advanced use of data mining and charting software; comfortable digging into respondent level data to answer client objectives
- Strong written communication and presentation skills
- Solid knowledge of data collection methods and common research designs
- Strong analytical and critical thinking
About Us
Directions is a top business insights and analytics company. We were founded over 30 years ago with the distinct mission to form long-term partnerships with marketing, consumer insight and B2B insights leaders and professionals, empowering them to impact strategic business decisions and drive action in their organizations - and we remain as passionate about living that out today as ever!
Directions is the full-service marketing research division of Directions Inc, an employee-owned firm headquartered in Cincinnati, Ohio, with regional offices around the country, conducting work globally.
Directions serves as the independent voice of the consumers in today's business world. Privately-held by the senior members of the firm, Directions is based in Cincinnati with regional offices around the country. The firm's work and clients are global.
Directions, SEEK Company, and Aimpoint Research® are Equal Opportunity Employers. EEO, including disability/vets.
