10 Ways Xcelerant is Breaking Down the Barriers of Traditional Omnibus Surveys

Xcelerant Blog - January 2022

When you hear “omnibus” you probably think of a standard survey of 3 to 5 simple questions fielded broadly among the US general population. Let’s face it, traditional online omnibus surveys hold value, but in today’s ever evolving world, marketing, PR, and media teams require more flexibility and speed than they can offer. That is why Directions developed Xcelerant.