Innovative Partners
Delivering Flexible Solutions

Directions Research

About  Us

Independently recognized as one of the top business decision insight firms in the nation, Directions Research combines a highly experienced staff with a unique mix of innovative and proven approaches to answer pressing business issues.

Our clients value how we combine primary and connected data from various inputs to create a holistic picture and disseminate the story in an actionable format to move their business forward.

Directions excels in the areas of innovation and optimization, customer and brand experience, and strategic business intelligence across a wide range of industries.
Our Company

  • 140 Employees
  • Based in Cincinnati, OH
  • Founded in 1988
  • Owned by senior staff

Our People

  • Industry and category experts
  • Average 15+ years experience
  • Many with client-side experience
  • Consistent staff - 98% retention

Our Mission

  • Our mission is to form long-term business partnerships with our clients through:
  • Superior design, analysis, communication, and unsurpassed responsiveness

Our approach is CUSTOMIZED. Our tools and creativity are LIMITLESS.

At Directions, we believe you deserve to have research and analyses designed with your needs, situation and category in mind. While we have many proven tools to meet business needs, we don’t force “canned” products or “black boxes.” We offer flexible solutions that drive actionable insights.

Innovation is the key to success and it’s never been easy, but it’s getting harder. We know you need a supplier who can move quickly and is willing to go beyond traditional rigid approaches.

Every day, our seasoned researchers deliver solutions to help the world’s biggest brands innovate and optimize their offerings. So whether it’s a large scale testing system, an ad hoc project, or volumetrics we can help.

Innovation & Optimization

From idea creation to launch and beyond.

How consumers experience and interact with brands is quickly and drastically evolving. Thus, truly understanding consumers is more critical than ever.

From customer experience to brand tracking, we have sensitive tools that deliver meaningful insight to inform your strategy to win with current and potential customers. We bring the consumer to life for you so you can bring more to them.

Customer & Brand Experience

Evolving with today's consumers.

Our experienced Data Engineers combine industry leading marketing research know-how with modern data management tools to extract value from Connected Data.

We draw from operations research, direct-to-consumer modeling, web/social media analytics, point-of-sales/syndicated data to provide marketing focused predictive analytics.

When this knowledge is applied to Connected Data, stand back and watch the sparks fly!

Business Intelligence

Insight and connecting data to move your business forward.

Client  Testimonial

Based on an annual survey of research buyers conducted by Prevision and Inside Research, Directions continues to outperform the competition on all attributes, including on-time delivery, value, and relative cost.

What's  New

Introducing R2
September 08, 2015

Directions Research Announces New President
May 14, 2015

We are pleased to announce that Jim Lane has been elected the new President & Chief Marketing Officer of Directions. Jim, who is currently CMO, will be taking over for Randy Brooks who, after serving as Founder and President for the past 27 years, will assume the role as Chairman of the Board.

more details
Introducing AMO - Adaptive Marketing Optimizer
June 1, 2014
Introducing Menu IQ
May 20, 2015


Directions is an award-winning employer and one of the most respected names in the industry. This success is because our talented people make it happen. We attract, promote and reward people who have the passion to make a significant contribution to our clients and our firm.

We offer a highly competitive compensation package including bonus potential, medical/dental/life/disability insurance, 401(k) match, paid vacation and holiday benefit, and an energetic, supportive work environment. And we have been awarded numerous awards for being one of the top places to work and the healthiest employer.

We are always interested in speaking to market research and decision insight professionals who might want to join Directions, regardless of our current hiring needs. You can contact Human Resources at

We are always interested in speaking to research professionals who might want to join Directions, regardless of our current hiring needs.


At Directions Research, we understand what it means to be a trusted, strategic partner. We take the obligation of protecting client confidential information such as product concepts, marketing plans, personally identifiable information (PII), and industry regulated data very seriously.

Contact  Us

We would love to hear from you no matter what the business or research challenge.

Cincinnati Office

Directions Research, Inc.
401 E. Court Street
Cincinnati, OH 45202-1379

Chicago Office

Directions Research, Inc.
150 S Wacker Dr. #3010
Chicago, IL 60606