Expanding Our Shopper Practice

In her new role, Beth will focus on helping Directions continue to build its thriving Shopper practice. She will be partnering with clients to uncover, understand and effectively address shopper business and research needs.

Beth joins us from Kantar TNS, where she most recently served as Vice President, Senior Account Executive. While there, she was responsible for building existing client relationships, penetrating new accounts, needs assessment opportunity identification and revenue and profit management. Prior to TNS, she spent time at MarketTools and IRI.

"Beth’s background with syndicated data and custom insights is unique and she is equally skilled at integrating both qualitative and quantitative insights. She has worked across a variety of industries and sectors and will bring that expertise to Directions’ clients. Whether it be strategic planning initiatives to testing or optimization, Beth’s focus is always on utilizing the best methods and tools that will allow her clients to uncover the functional, social and emotive elements that drive and influence shopper behavior." - Pamela McClain, Senior Vice President.Beth resides in Chicago, IL, where she will work from the firm's Chicago, IL office.

To contact Beth call us 513-651-2990 or email her at bfinn@directionsresearch.com