R2 – Ratings and Rankings True Differences With Differentiation

Traditional rating scales often don’t tell the whole story of attitudes or behavior. Well, we have an approach that captures real differences and forces differentiation. Directions’ Ratings and Rankings or R-squared is a simple yet powerful approach that uses an interactive, 100-point drag-and-drop scale.

Users can click and drop concepts, names, brands, attributes – really anything you need to test or compare. The 100 point scale is large enough to accommodate many similar ratings, but still allow for a forced rank order.

The dynamic and intuitive interface makes for an engaging respondents exercise that can improve data quality. Even better, preference offers an un-biased way to compare results across ethnicities and geographies where rating scale usage alone isn’t comparable.

R-squared is a robust tool that combines the power of preference with the perspective of ratings.