The Directions Healthcare team leverages deep industry expertise, broad category knowledge, and proprietary research tools to provide unsurpassed qualitative and quantitative business analytics across the entire product lifecycle to deliver superior business insights.
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The depth and breadth of our medical device experience is unmatched in both surgical and percutaneous markets. We have conducted hundreds of studies for new and existing medical devices to help clients meet their business objectives. Our client team has 20+ years of client and supplier side surgical and medical device experience.
Our pharmaceutical and biotechnology expertise spans a wide range of therapeutic areas and disease states. Our client team has over 24 years of combined industry experience assessing the potential of new treatment options across the product lifecycle from development to product launch, and post-launch assessment, tracking, and lifecycle management.
We have extensive vision care knowledge, including expertise in contact lens, pharmaceutical and surgical devices. We have 15 years of client and supplier side experience helping eye care clients drive share growth and market expansion.
Our OTC and consumer health expertise encompasses the breadth of customers and channels, informing professional demand creation and direct to patient strategies. We are well-equipped to tackle traditional packaged good research questions as well as patient and physician-focused initiatives to maximize product performance.
We have deep understanding of the dental care market, including both consumers and dental professionals. Our team has over 10 years of experience helping dental clients understand market trends, customer needs and brand performance.
We have been working with clients in the insurance/managed care space for more than 20 years, tackling a variety of strategic and tactical research issues among insurers, providers, and consumers.
Understanding the implications of diagnostic testing and the impact it has on the patients, nurses, pharmacists, physicians, hospitals and hospital labs is key to our success in this category. Our team has conducted a significant amount of research in the past 10 years on diagnostic equipment such as blood glucose meters, IV solutions, blood assay testing, and companion diagnostics to name a few.