CUstomer Driven Solutions (CDS) Make Needs Assessment & Segmentation Work For You

We have taken the latest thinking in the Jobs to be Done world and combined it with our advanced approach to customer segmentation and innovation.

This approach enables you to determine what unmet needs resonate with your target groups and resolve the best message(s) to communicate to your market as well as key targets.

Objectively and quantifiably conclude which segments should be targeted based on their unmet needs – not just on demographic, attitudinal, psychographic or behavioral elements. Analyze opportunities for innovations for future development.

Already have a segmentation? We can use your segmentation and add the power of CDS to it!