The pay-off of product testing.

Product testing reduces the risk of releasing a new or modified product to the market by ensuring it meets customer needs and expectations and offers a distinct competitive advantage.

 Testing before launch allows you to address issues, make optimizations, or inform marketing strategies based on real data and user feedback. A well-tested product is likely to perform better in the market, leading to higher customer satisfaction and loyalty.

Many types of product testing are used to maximize success:

New product testing

Product optimization/reformulation

Taste & sensory testing

Packaging research

Usability testing

Design validation

Competitive benchmarking

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Don't sweat the details of product testing research.

Product testing is a complex, unwieldy process with lots of tasks to manage and risk of things slipping through the cracks.

You don’t have time to deal with every little detail. Count on our 30+ years of experience testing products for some of the world’s best-known brands across industries, from medical devices to household goods to food menu items and more. Our product testing experts will serve as an extension of your team, managing the entire process from start to finish.

Product testing is not one-size-fits-all, which is why we offer many flexible options.

The scope, complexity, and approach to product testing vary based on the industry, target market, regulatory requirements, business situation, and other factors. Whatever the case, we tailor custom quantitative, qualitative, or hybrid approaches to meet your unique objectives.

Central location testing (CLT)

In-store/ops testing

In-home tests (HUT/IHUT)

In-market testing

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