To have any chance of standing out in today’s noisy and saturated markets, your brand must be relentlessly relevant. Unconditionally authentic. Distinctly differentiated. But in the thick of it all, how do you know where you truly stand?
Brand equity research, a.k.a. brand health research, measures the power and position of your brand in the minds of consumers across a composite of dimensions such as awareness, use, perceptions, and emotional connection. High brand equity scores often go hand-in-hand with higher sales and profits.