A recipe for success in the restaurant industry.

It’s easy to feel the heat in the restaurant industry with rising costs, mobile and technology advancements, shifting market trends, and new foodservice formats.

Partner with us for your restaurant market research to get powerful insight on how to navigate industry challenges and tap into the fastest-growing trends to stay ahead of the competition.

Local sourcing

Clean ingredients

Alternative proteins

Global flavor influences

Online Ordering

Off-premise dining

Segmentation, Profiling & Targeting

The Secret ingredient.

For over 30 years, we have supported some of the biggest restaurant names in the industry, including over 40 top chain names you know and love in the past five years alone.

We’ve earned our place as one of the most trusted and experienced restaurant insights suppliers in the world, serving  a wide range of categories.

Years of experience

30

+

Top chain names

40

+

Quick Service Restaurants (QSR)

Fast Food Restaurants

Casual Dining

Fast Casual Dining

Upscale Dining

Pizza Restaurants

"Drive In Window" sign against palm tree and blue sky

Researched catered
to you.

Our restaurant industry experts use a combination of innovative approaches and techniques to gather opinions from diners, guests, and operators and contextualize them to your specific business needs.

Our experience spans ad hoc to strategic projects, large tracking programs, and testing systems using custom quantitative, qualitative or hybrid approaches across in-home (HUT), in-restaurant, controlled facility (CLT), in-market, and virtual testing environments.

Be the brains behind the hottest items on the menu.

Whether you’re introducing a new menu item or optimizing an existing one, you want to ensure a successful launch, so why not team up with a top taste test and sensory research company?

As a full-service partner, we manage all aspects of product testing research and tap into our wide network of facility partners to meet any unique requirements you can dish up.

Our extensive menu item testing experience provides us with proprietary industry norms so you can evaluate product performance within a competitive context. Pair that with our ability to build completely custom research designs just for you, and no one can compete.

Table of adults and children at a restaurantTwo woman eating rice-bowls together

Contact us

We would love to hear from you no matter what the business or research challenge.

Get In Touch

Directions Research is now The Directions Group

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