More than desired - Healthcare expertise is Required!

Healthcare market research can be challenging because of the complexity of the healthcare industry. It requires a deep understanding of how the industry works, its regulations, and the serious implications of decision-making. The best healthcare researchers know they need to consider the interests of economic stakeholders, clinicians, and patients for a successful outcome.

In addition, the global healthcare market is highly competitive, making it difficult to grow share or expand. Healthcare companies must find ways to differentiate themselves and gain a foothold in new markets.

Your prescription for success.

With over 20 years of client and supplier-side healthcare market research experience, we understand the ins and outs of the industry and the challenges you face. We use our expertise to make sure you are asking the right questions among the right people, including hard-to-reach specialty and non-consumer audiences.

Years of experience

20

+

Surgeons

Physicians

Nurses

Administrators & Staff

Patients

We cover a wide range of healthcare categories, including:

Medical Devices & Supplies

Pharmaceutical

Biotechnology

Vision Care

Diagnostics

OTC & Consumer Health

A doctor explaining something at a desk

Just what the Doctor ordered.

The business questions and scenarios we encounter in healthcare are always unique and nuanced.

We offer many flexible solutions but often design research from the ground up using custom quantitative, qualitative, or hybrid approaches.

Access to global healthcare professionals.

Our expertise extends to global markets, with more than 50% of our healthcare research conducted internationally and representing nearly every corner of the globe.

We package strategic insights into concise and influential deliverables to help you socialize results at the organization's highest levels and drive success worldwide.

Our data Environment Is So Squeaky-Clean You could say it's sterile.

We understand the responsibilities of operating in a regulated environment and prioritize the security of your data. We are committed to providing a secure environment and annually complete a SOC 2 Type II audit and a HIPAA/HITECH review.

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Contact us

We would love to hear from you no matter what the business or research challenge.

Get In Touch

Directions Research is now The Directions Group

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