Coronavirus Consumer Response Tracker

Coronavirus/COVID-19 Consumer Response Tracker - How will the recent spike in new cases impact your July 4 holiday plans?

Concern over COVID-19 jumped following the declaration of a national emergency on March 13.

Schools and some non essential businesses began closing the following week, which added to some already big behavior changes for Americans.

By April, the US led the world in confirmed cases. States began issuing stay at home orders and wearing a mask in public became much more commonplace.

A few weeks into April, the White House issued guidance on reopening the economy. On average, Americans expressed feeling more safe, happy, and relaxed.

Near the end of April, stimulus payments were being sent, and despite the steadily increasing number of cases, the general level of concern was easing.

States began reopening, or announcing plans to reopen, throughout May. By the end of the month, personal travel plans were at the highest point since the start of the pandemic.

But by mid June, cases were rising in nearly half of the states, and on June 19 the US reported the highest number of new cases in a single day; however, risk reducing behaviors remained the same.

By the last week in June, concern over COVID-19 in general ticked back up a few percentage points to mid-May levels.

Sentiment has also shifted back towards feeling less safe, less happy, and more stressed.

Continue to track consumer response with our no-strings-attached online dashboard or reach out to us or your favorite Directions contact for more info.