Introducing Menu IQ

Directions is pleased to announce the launch of CrowdSight. Our new solution to test product ideas, positioning/messaging routes, taglines, names, pack designs, claims, ad ideas, and more.

Directions Research, Inc. announced today its acquisition of SEEK, an insights and innovation consultancy focused on connecting brands and humans through empathy. Together, the companies will provide clients a fully integrated, multi-approach solution set to address their business issues.

Directions announces the expansion of its Board of Directors with the election of Tim Laake and Carley Metsker.