Introducing Menu IQ

Directions is pleased to announce the launch of CrowdSight. Our new solution to test product ideas, positioning/messaging routes, taglines, names, pack designs, claims, ad ideas, and more.

Directions Inc, a leading insights and intelligence firm, recently held its highly anticipated annual company meeting where incoming President and CEO Elizabeth (Beth) Finn unveiled her vision for the firm’s future. Beth was recently selected by the Directions Inc Board of Directors to succeed President and CEO Jim Lane who will retire in December.

Directions Research is pleased to announce that Beth Finn has joined the firm as Vice President, Shopper Practice Lead, Client Service.