Introducing AMO - Adaptive Marketing Optimizer

Directions Inc, a leading insights and intelligence firm, recently held its highly anticipated annual company meeting where incoming President and CEO Elizabeth (Beth) Finn unveiled her vision for the firm’s future. Beth was recently selected by the Directions Inc Board of Directors to succeed President and CEO Jim Lane who will retire in December.

Directions is pleased to announce the launch of CrowdSight. Our new solution to test product ideas, positioning/messaging routes, taglines, names, pack designs, claims, ad ideas, and more.