Introducing AMO - Adaptive Marketing Optimizer

Directions Research is pleased to announce that Beth Finn has joined the firm as Vice President, Shopper Practice Lead, Client Service.

We are pleased to announce that Jim Lane has been elected the new President & Chief Marketing Officer of Directions. Jim, who is currently CMO, will be taking over for Randy Brooks who, after serving as Founder and President for the past 27 years, will assume the role as Chairman of the Board.

Directions recently promoted and expanded roles of several key leaders to create alignments based on industry expertise and better position the company to help clients achieve business impact.