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May 9, 2018

Foresight to Spot and Shape Commercial Ideas

Directions is pleased to announce the launch of CrowdSight. Our new solution to test product ideas, positioning/messaging routes, taglines, names, pack designs, claims, ad ideas, and more.

December 1, 2016

Expanding Our Shopper Practice

Directions Research is pleased to announce that Beth Finn has joined the firm as Vice President, Shopper Practice Lead, Client Service.

December 1, 2016

Introducing R2

Ratings and Rankings

November 1, 2016

Introducing AMO - Adaptive Marketing Optimizer

Conjoint Results without the Complexity and Costs

November 1, 2016

Introducing Menu IQ

Comprehensive Suite of Insight Solutions

May 14, 2015

Directions Research Announces New President

We are pleased to announce that Jim Lane has been elected the new President & Chief Marketing Officer of Directions. Jim, who is currently CMO, will be taking over for Randy Brooks who, after serving as Founder and President for the past 27 years, will assume the role as Chairman of the Board.

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