Directions Research is pleased to announce the promotion of Tim Laake to Chief Marketing Officer. In this role, Tim will be responsible for all aspects of the Directions brand, from its digital footprint to speaking engagements at industry events.
Directions is pleased to announce the launch of CrowdSight. Our new solution to test product ideas, positioning/messaging routes, taglines, names, pack designs, claims, ad ideas, and more.
Directions Research is pleased to announce that Beth Finn has joined the firm as Vice President, Shopper Practice Lead, Client Service.
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We are pleased to announce that Jim Lane has been elected the new President & Chief Marketing Officer of Directions. Jim, who is currently CMO, will be taking over for Randy Brooks who, after serving as Founder and President for the past 27 years, will assume the role as Chairman of the Board.
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